Wood signs have been a sign industry standard. Carved, routed or sand-blasted, these types of signs have a classic elegance. Often seen in quaint little tourist towns like Gatlinburg, TN these signs will dress up any storefront. New wood-like products that look like wood but are actually a high density urethane, allow you to have the traditional wood look without the maintenance. HDU will not rot, peel and crack like wood, but can be routed, carved or sand blasted just like wood.